Training late one night at CrossFit Costa Mesa (that’s another one of our sites- woot!), our Founder Andrew Medal ran into an old acquaintance named Dave Lipson. Dave and Andrew had met years ago when Andrew was building what is now a multi-million dollar nutrition company in the CrossFit scene. Dave’s wife Camille, had just won the entire CrossFit Games of 2014! She was in desperate need of a new website with all of the press, sponsorship deals and fans swarming. They had hired a company to help them, but in her own words “it looked like a website for Total Women. Not my style.”

Apparently, they weren’t providing that champion look she wanted and deserved. So, they gave us a shot. Needless to say, we won that competition.

Launch Project

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